Not happy being just a listing in a directory? Then take a minute to read this because what we're doing is new - not done before, unique. Think youtube, think google, think facebook, think viral, think reality tv. Think how popular these are - with your customers, your staff, your friends ... and your family. Think of the 200 million facebook users a day, the 147 million youtube users, and all those mobile and iphone apps. Think that many people can be wrong? |
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Ok, so back to the question ... if your answer is YES, then you're missing out. Ok, so you've got a great looking website, you advertise online and when you've got a budget in the local press, you send out flyers, you're listed on the popular internet directories. Times are tough and you spend enough on marketing right? Guess again ... everyone's got a great looking website, flyers and are doing exactly what you're doing. There have never been so many competing sales messages and 'samey' offers out there. It's total information gridlock out there and it should worry you. And this is especially so when it comes to directory listings. They all blend into one. As a consumer, you also know all about information gridlock ... we simply can't process the hundreds of different sales messages we're bombarded with every day (via tv, bus shelters, radio, press, phone calls, door leaflets) let alone take them in and act on them. We've all become de-sensitised to 'samey looking' ads that are 'pushed' out to us willy nilly. Those we even notice, usually go straight out with the mental rubbish. In directories, you may as well stick a pin on the page to select a supplier.
Break through the informtaion gridlock and start moving with the smart traffic. How? First cut right through people's personal ad-screening process by giving them a reason to listen. That reason is reality, that reason is you. Simon Cowell will testify reality works. Reality is an open, honest and new business marketing approach. Look at some of the clips. They're real and they're infectious, they show the real people and places - they cut through the polished samey hype we've all seen before - and because they people notice. Video and moving image do this best, video simply allows you to show more of yourselves and your business than has ever been possible before. Show people what you do, how you do it and what makes YOU the right choice. Give them a reason, inspire and connect with them.
A picture still paints a thousand words, but a clip creates a million. In short, we show people what your business is really like. If it's good, they'll come.
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As well as helping you create great reality ads that people can connect with, we also do the clever marketing and social media bit. Reality is infectious and we know infectious things travel virally and get shared. This is how the web works and does what it was designed to do. You get listed, you post your clip here, it gets 'posted ', 'tagged' and 'shared' on for example facebook - by you, your staff, your friends. If you've got 20 people in your company, they might all tag it plus they might tag 10 of their friends. That's 200 people seeing your clip. Now imagine a place online where this is happening for 50, 1000 local companies. That's what it's like here at What's it like. We get the benefit of numbers and everyone doing the same thing, we all see each other's clips! We get local bands to provide the music, we get local students to help making the clips - every part of the community is involved, and they all get seen and heard here. We also list brilliant incentives and offers for people who like your clip. If they like it, they'll come, if they come they'll bring their voucher, if they bring their voucher - you can measure your marketing. Welcome to the future of marketing. This is like being on tv - only better. We don't 'push' ads willy nilly at anyone, people seek them out.
So let's talk about getting your business listed and making the most of the internet and mobile generation. They are out there, their numbers are huge, there are more every day. It's a branding fairytale come true. We'll help you make the most if it. Contact us using the form to apply today and we'll get you moving with the smart trafiic.
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